Three steps for own website build.

Identify your Website Needs

Websites can be as simple as a one-page flyer for your business, or as sophisticated as a multi-media marketing and sales hub. Determine your requirements before you begin building. Most free website builders are great options if you want to start simple with just a few pages and offer varying levels of upgrade packages as you scale your website. Generally what is included in a free package versus a premium package will vary from provider to provider so knowing what you require now – and what you might need later – will help narrow down the list of potential website builders. Here is a list of basic features to consider and which are generally included in a free package versus an upgraded package which has an associated cost.

Pick a domain name:

Your domain name will be your virtual address and your online identity on the web. Some website builders suggest skipping this step, offering to host your site on their domain. We recommend putting your website on your own domain name for the following reasons:
  • Brands your business
  • Gives you a consistent address on the web for customers to find you should you switch website providers
  • Provides an easily remembered address to use for marketing
  • Enables you to have a company-branded e-mail through the domain name

  • Select the right website builder
Research, research, research. We recommend taking the time to compare two to three different website builders. This will allow you to choose a tool that meets your requirements from Step One while increasing the likelihood you end up with additional free website features. It is also helpful to understand what the premium packages are in case you scale your website with them in the future.
Remember not all tools are created equally and selecting the right builder for your needs will save you time and frustration down the line. Many of the companies that sell domain names offer free website builders, or you can simply do an Internet search for ‘free site builders’ to find the top tools available now.

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